Develop the Leader in You (DLY) is a Strathmore Business School program aimed at enabling participants achieve personal excellence through the cultivation of leadership competencies. When made habitual, these competencies become virtues that are essential in effective leadership. Adapting leadership concepts derived from the classical European philosophical tradition to modern organisations, Develop the Leader in You, transcends the common perception of leadership. Many regard it as a matter of charisma, personal style and the employment of techniques of persuasion that all too often lapse into manipulation.