We are not in the business of selling goods/services, we have a culture of creating relationships.Every day, every single human being engages in the act of either buying or selling a product or a service. In our emerging market of East Africa, it will take both tactics and strategy to create a competitive advantage as an organisation. The rate of growth in this region and the advent of a discerning market requires that there be strategies on how to get and retain clients. To create long lasting client relationships, organisations need client information as opposed to product knowledge.

The sales force is an important organ in any organisation in creating pleasant customer experience. This will lead to the establishment of an effective customer relationship management system, which will ensure the long-term viability of the firm. This is not about selling, but forming strategies based on client information to plan better for the client. Managing for results is the crux of this seminar.